New Social Media Marketing Predictions for 2012

2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it not be to know what trends come in store for the coming year? Could you adequately plan this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not based on almost any special powers. They are based on my industry research, what I read and what I see happening every day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it had been going to be. I’ve a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So read on and heed my advice. Ready your social media campaigns to make the most these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is said to be in the works of creating their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) Among the largest players in the social media arena can make a “miss step” in 2012.

I believe that one of the top four Social Media Network companies will make a costly mistake causing them to reduce significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to communicate with them. Take Facebook, for example. They do not list any contact information apart from a Facebook page. Sure they will have plenty of help pages. Yes, Facebook has a blog, lots of YouTube videos, but provides no contact number where you can call and speak to a individual? They do have a Facebook page you can enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn are not much better. They don’t really list a contact contact number or address either. However, I’ve found that they do answer your email and posted messages, although it sometimes takes given that seven days to get a reply.

In my opinion, of the very best three Buy Spotify Play social media marketing companies, LinkedIn provides the best service. Google is new in this game. It isn’t as an easy task to lump them in with all of those other social media marketing giants yet. However, I could tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the grade of service you receive depends on the person you get on the phone. The good news is that you will get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if you need to. Furthermore, if you’re using the top four social media services, make a backup of your data. This is in case you decide to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ can be among the top 3, in the social network arena by the finish of 2012.

I know I’m going out on a limb here, but I believe that is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media marketing sites. The exact amount of Gmail users is not public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate using these properties into their social network. This adds value with their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to make a social-networking product that is convenient to use, search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure they can keep this frantic pace forever, but for 2012, it’s a done deal. My advice for you is to review where you are spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. In the event that you already have a Gmail account, this can only take you about 5 minutes. The bonus here is you may also set up a Google+ Brand page without a lot of fuss.

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